One Email That Makes Your Website Work Harder
Every Friday, I share one tested idea from 16 years of building websites for 800+ clients. No theory. No fluff. Just what’s working right now.
Read by people at IBM, Adobe, HubSpot and 90+ brands
The SEO trick that tripled my client’s traffic in 6 weeks
Most people obsess over new content. But the biggest win I shipped this month was updating 12 old posts with one systematic…
See What You’ve Been Missing
Real strategies from real projects. Every Friday, delivered to 3,000+ readers.
GT Link Manager, WordPress 7 Compat, AI Slop Audit, TT7 Theme
GT Link Manager heading to WordPress.org, Functionalities 1.3.0 ships WordPress 7 compatibility, and more.
Read issueAI Search Guide, Docanban MCP, Performance Wins, and New Hardware
AI search formatting, a massive performance win, Docanban getting an MCP server, and the new setup.
Read issueSite Redesigns, New Shop Products, and Publishing Faster with AI
I redesigned my websites, launched new products in my shop, shipped major plugin updates.
Read issueI Finally Built a Shop (Here’s What’s In It)
16 products. 12 free math books. No subscriptions. No nonsense. Just things I made.
Read issueI Built a Free ACF Blocks Plugin (And You Should Probably Use It)
30+ free WordPress blocks that you will probably use everyday. Built from client work.
Read issueFunctionalities: My New Modular Plugin That Fixes Everything
My new modular WordPress plugin that fixes the stuff I’m tired of fixing manually.
Read issueEvery Friday Email Has Four Parts
The Big Idea
One concept that moved the needle for me or a client that week. Specific strategy you can steal.
The Proof
Behind-the-scenes from my own sites or client projects. Real traffic, real revenue, real tradeoffs.
The Action Step
One thing you can do today. Not a 47-step checklist. Just one clear move that makes a difference.
The Tool Pick
One tool, plugin, or resource I’m actually using. Not sponsored. Something I’d recommend to a friend.
The list might be outdated.
View full archivePeople Who Build Things Read This Newsletter
Bloggers and Creators
- Turn scattered posts into a content system that compounds.
- Update old articles so they rank higher and actually convert.
- Use AI as a research tool, not a content factory.
- Build email funnels people want to stay subscribed to.
Small Businesses and Agencies
- Turn your website into a lead engine, not a digital brochure.
- Know what to fix first: speed, copy, UX, or your offer.
- Get campaign ideas tied to launches, seasons, and deals.
- Use content to warm up leads before the first sales call.
Developers and Side-Builders
- Turn coding skills into products, not just client work.
- Pick a stack that’s fast, lean, and actually ships.
- See where WordPress, AI, and the indie web are heading.
- Build digital assets that earn while you sleep.
I Don’t Do Link Roundups. I Share What I’m Actually Doing.
Most newsletters curate other people’s work.
This one shares mine. I test strategies on my own sites, break things in client projects, and write about what actually moved the numbers.
One clear idea every Friday. Not a list of 27 things to read later. One idea, tested, with proof.
3,000+ readers. 55% open rate. Every Friday since 2022.
This is the only newsletter I actually open every Friday. Gaurav doesn’t waste your time — every issue has something I can use that week.
I’ve saved hundreds of hours following the WordPress optimization tips. The tool recommendations alone are worth subscribing for.
Most newsletters are just content marketing. This one reads like a smart friend sharing what’s working. Practical, honest, no fluff.
Read by people at IBM, Adobe, HubSpot, Zoho, and 90+ other brands.
Get One Tested Idea Every Friday
Strategies from 16 years of building websites for 800+ clients. No fluff. No sponsors. Under 5 minutes.
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